September 2009
September 2009
Taste Buds Rejoice With New SunSpire™ All-Natural Sunflower Seed Sundrops®
Melville, NY (September 2009) – SunSpire™ the #1 brand of baking chips sold in Natural Foods Stores and a leader in the all-natural and organic candy category , proudly expands its line of top selling all-natural SunDrops® candies with the introduction of All-Natural Sunflower Seed SunDrops.
SunSpire Sunflower Seed SunDrops are wholesome sunflower seeds covered in our all natural milk chocolate and coated with our signature, SunSpire all-natural, colorful candy shell. The candy color comes from all-natural sources, including beet juice, beta carotene and natural caramel, so that SunSpire products never contain any artificial colors. A healthier snack choice, SunSpire Sunflower Seed SunDrops are a more nutritious way to please your sweet tooth, with a good source of iron and 4g of protein per serving.
"We are very excited to introduce SunSpire Sunflower Seed SunDrops," said Denise Sirovatka, Senior Brand Manager, Ingredient Brands, at The Hain Celestial Group. “This is a truly unique product in the candy category, and based on increased consumption of sunflower seeds, they’re a natural extension for the brand.” SunSpire Sunflower Seed SunDrops are sold in a 1.6 oz. bag, perfect for on the go. SRP: $1.99. SunSpire Sunflower Seed SunDrops are also available in 25-pound bulk cases.
SunSpire proudly continues its support of social initiatives in cocoa producing countries including Caring for Cocoa Communities™, in which cocoa farmers receive hands-on support from the donation of tools and resources to improve their harvests and now through the World Cocoa Foundation’s ECHOES Alliance. The ECHOES Alliance is a partnership between the U.S. Agency for International Development, the World Cocoa Foundation, its industry members and the Governments of Ghana and Côte d’Ivorie. The Alliance provides education scholarships to families that already have small cocoa businesses. The program simultaneously supports children’s formal education, while enhancing the families’ income potential through training for mothers who often run the businesses.
Look for new SunSpire Sunflower Seed SunDrops alongside other SunSpire all-natural chocolate candy, in Natural Foods stores beginning in January 2010.
For more information on SunSpire all-natural and organic baking chips and candies, plus great tasting recipes, please visit our website at www.sunspire.com. For other natural and organic food and personal care products visit www.hain-celestial.com.
The Hain Celestial Group
The Hain Celestial Group (NASDAQ: HAIN), headquartered in Melville, NY, is a leading natural and organic products company in North America and Europe. Hain Celestial participates in almost all natural categories with well-known brands that include Celestial Seasonings®, Earth’s Best®, Terra®, Garden of Eatin’®, Health Valley®, Arrowhead Mills®, MaraNatha®, SunSpire®, DeBoles®, Gluten Free Café™, Hain Pure Foods®, Hollywood®, Spectrum Naturals®, Spectrum
