October 2008
October 2008
SunSpire™ Introduces All-Natural Milk Chocolate Sundrops® In Pastel Colors And Fair Trade Certified™ Milk Chocolate Earth Balls Just In Time For Spring
Melville, NY (October 2008) – SunSpire™ the #1 brand of baking chips sold in Natural Foods Stores and a leader in the all-natural and organic candy category , proudly announces two new seasonal product launches - Spring SunDrops® and Fair Trade Milk Chocolate Earth Balls.
SunSpire Milk Chocolate SunDrops
SunSpire Milk Chocolate SunDrops, the brand’s top selling candy item, traditionally sold in a mix of brown, red, yellow and orange, will be available for Spring in a pastel mix of yellow, pink and lavender in a fun, seasonal bag, perfect for Easter baskets or Springtime treats. SunSpire SunDrops are made from rich milk chocolate in a colorful natural candy coated shell. The candy color comes from all-natural sources, including beet juice and beta carotene. They contain no artificial colors.
"We are very excited about introducing SunSpire Spring SunDrops," said Sarah Galusha, Group Category Manager - Ingredients at Hain Celestial. "According to the National Confectioners Association, Easter is the second top-selling confectionary holiday behind Halloween. Original SunDrops have experienced double-digit growth two years in a row during Easter season. Now parents will have a delicious, all-natural candy choice for Easter baskets." SunSpire Spring SunDrops are sold seasonally in a 10 oz. bag. SRP: $4.89 - $5.49. Spring SunDrops are also available in 25-pound bulk cases.
SunSpire Fair Trade Milk Chocolate Earth Balls
SunSpire proudly introduces Milk Chocolate Earth Balls, a fair trade candy arriving in stores just in time for Earth Day 2009. Made with all-natural milk chocolate for adults and children alike, each deliciously rich, bite-sized treat is individually wrapped in mini Earth foils and then packaged in a 5 oz. bag. Each bag contains tips on ways to help protect the environment. SRP: $5.99 - $6.49. Milk Chocolate Earth Balls are available year-round and also in 10 pound bulk cases.
SunSpire Milk Chocolate Earth Balls are made with cocoa that is Fair Trade Certified™ by Transfair, which means this product directly supports a better life for farming families through fair prices, direct trade, community development and environmental stewardship. SunSpire also supports cocoa growers through its Caring for Cocoa Communities™ initiative with hands-on support to the cocoa growers by donating tools and resources to improve their harvests, contributing to the well-being of cocoa farmers and their communities.
As with all SunSpire products, new Spring SunDrops and Milk Chocolate Earth Balls are made with no artificial colors, flavors or refined sugars.
Look for new SunSpire Spring SunDrops and Milk Chocolate Earth Balls alongside your favorite SunSpire all-natural candies this spring and in special themed displays in Natural Foods stores beginning in February.
For more information on SunSpire all-natural and organic baking chips and candies, plus great tasting recipes, please visit our website at www.sunspire.com. For other natural and organic food and personal care products visit www.hain-celestial.com.
The Hain Celestial Group
The Hain Celestial Group (NASDAQ: HAIN), headquartered in Melville, NY, is a leading natural and organic food and personal care products company in North America and Europe. Hain Celestial participates in almost all natural food categories with well-known brands that include Celestial Seasonings®, Terra®, Garden of Eatin’®, Health Valley®, WestSoy®, Earth’s Best®, Arrowhead Mills®, MaraNatha®, SunSpire®, DeBoles®, Hain Pure Foods®, FreeBird™, Plainville Farms®, Hollywood®, Spectrum Naturals®, Spectrum Essentials®, Walnut Acres Organic®, Imagine®, Rice Dream®, Soy Dream®, Rosetto®, Ethnic Gourmet®, Yves Veggie Cuisine®, Granose®, Realeat®, Linda McCartney®, Daily Bread™, Lima®, Grains Noirs®, Natumi®, JASON®, Zia® Natural Skincare, Avalon Organics®, Alba Botanica®, Queen Helene®, Tushies® and TenderCare®. Hain Celestial has been providing “A Healthy Way of Life™” since 1993. For more information, visit www.hain-celestial.com.
