Press

March 2010

SunSpire™ Reinforces Its Leadership In The Category With The Introduction Of The Only Organic Fair Trade Chocolate Baking Bars

Melville, NY (March 2010) – SunSpire™ the #1 brand of baking chips sold in Natural Foods Stores and a leader in the all-natural and organic candy category , proudly expands its line of baking products with the introduction of Organic Fair Trade Chocolate Baking Bars. SunSpire Organic Fair Trade Chocolate Baking Bars delicately balance high cocoa content with cocoa butter for an intensely rich chocolate flavor and a silky smooth melted texture. Ideal for baking indulgent desserts, the vibrancy of the cocoa comes from select cocoa growers deep in the heart of Central America’s cocoa region.

SunSpire Organic Fair Trade Chocolate Baking Bars are available in two versatile varieties. Semi-Sweet 65% Cacao is perfect for chocolate-covered strawberries and other fruit, chocolate cake, brownies, cupcakes, fondue and cheesecake. Unsweetened 100% Cacao is ideally used in fudge cake, ice cream, mousse, pound cake, frosting and fudge. Because it is unsweetened you can add your favorite natural sweetener to create the sweetness of your liking. It is also a treat that can be incorporated into the diets of diabetics.

SunSpire Organic Fair Trade Chocolate Baking Bars are sold as a 4 oz. bar with eight ½ oz. pre-scored squares for easy measuring. The inside of each bar wrapper contains five unique and decadent recipes to inspire the baker in you. SRP: $4.49 - $4.99. SunSpire Organic Fair Trade Chocolate Baking Bars are the first Fair Trade baking bars to enter the market. They are made with cocoa that is Fair Trade Certified™ by Transfair, which means this product directly supports a better life for farming families through fair prices, direct trade, community development and environmental stewardship. SunSpire also proudly continues to support social initiatives in cocoa producing countries including Caring for Cocoa Communities™, in which cocoa farmers receive hands-on support from the donation of tools and resources to improve their harvests and through the World Cocoa Foundation’s ECHOES Alliance which provides education scholarships to families in the cocoa growing communities of Ghana and Côte d’Ivorie.

Look for new SunSpire Organic Fair Trade Chocolate Baking Bars alongside other SunSpire all-natural chocolate candy and baking products, in Natural Foods stores beginning in June 2010.

For more information on SunSpire all-natural and organic baking chips and candies, plus great tasting recipes, please visit our website at www.sunspire.com. For other natural and organic food and personal care products visit www.hain-celestial.com.

The Hain Celestial Group

The Hain Celestial Group (NASDAQ: HAIN), headquartered in Melville, NY, is a leading natural and organic products company in North America and Europe. Hain Celestial participates in many natural categories with well-known brands that include Celestial Seasonings®, Earth’s Best®, Terra®, Garden of Eatin’®, Health Valley®, Arrowhead Mills®, MaraNatha®, SunSpire®, DeBoles®, Gluten Free Café™, Hain Pure Foods®, Hollywood®, Spectrum Naturals®, Spectrum Essentials®, Walnut Acres Organic®, Imagine®, Rice Dream®, Soy Dream®, Rosetto®, Ethnic Gourmet®, WestSoy®, Yves Veggie Cuisine®, Granose®, Realeat®, Linda McCartney®, Daily Bread™, Lima®, Grains Noirs®, Natumi®, JASON®, Zia® Natural Skincare, Avalon Organics®, Alba Botanica®, Queen Helene®, Tushies®, TenderCare® and Martha Stewart Clean™.  Hain Celestial has been providing “A Healthy Way of Life™” since 1993.  For more information, visit www.hain-celestial.com.

Q&A

What is carob?

Carob is a natural fruit with a sweet and toasty flavor. The pulp of the fruit is used to make carob...More >